Google Quality Rater Guidelines subject directories to heightened scrutiny to prevent spam networks. Establishing visible editorial leadership and clear curation criteria is mandatory.
1. Directory E-E-A-T Requirements Matrix
| E-E-A-T Dimension | Required Site Feature | Compliance Verification |
|---|---|---|
| Experience | Real-world case studies & user reviews | Verified customer submissions |
| Expertise | Named industry editorial team bio boxes | LinkedIn & professional credentials verified |
| Authoritativeness | Published verification and review policies | Public /verify and /partner-program guidelines |
| Trustworthiness | Full corporate legal footer & physical address | Active privacy policy and SSL certificate |